Twenty-four teams from all over the world participated in this online competition, organised by SolBridge International School of Business in South Korea, which took place between the 21st and 25th of November. The challenge was to develop a business model and a go-to-market strategy for BIONEER, the leading biotechnology company in Korea, based on one of the three proposed products/services.
The FEP team is part of the FEP International Case Team (FICT), a student organisation whose main goal is the development of consultancy and communication skills through the resolution and presentation of case studies under the guidance of Professors Catarina Roseira and Renata Blanc.
