On 27 and 28 June, Aveiro hosted the International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2024). During the event, the prize for Best Master Thesis in Marketing was awarded to Maria João Gouveia Spínola. Her dissertation entitled “Femluencing’s Impact on Purchase Intention”, supervised by Professor Belém Barbosa, stood out for its innovative and relevant contribution to the field of marketing. The award emphasises the importance of academic research in understanding market dynamics and reinforces the value of innovation and entrepreneurship in the field of marketing.
